I am new in the ecommerce arena; I was looking for a simple "install and configure" solution, ie.. easy install, easy training, etcetera. Customer wanted magento because she heard it "It was like a simple plugNplay solution that had everything you will ever need." She said she was open to other playforms. A buddy of mine suggested Presta, it's easy and cheap! After reading Ben's article above, I think Presta will be the way to go. I will give her a copy of Ben's excellent article (above) in my findings report. Thanks Ben, It was well written with good explanations.